Malaysia Convention & Exhibition Bureau (MyCEB), an agency under the Ministry of Tourism and Culture Malaysia, today accelerated the transformation of the business events industry with the launch of the 3rd Malaysia Business Events Week (MBEW) at One World Hotel, Petaling Jaya.
The event is poised to create a platform for the industry stakeholders to converge, communicate and debate issues that impact on the future growth and sustainability of the business events industry.
Minister of Tourism and Culture Malaysia, YB Dato’ Seri Mohamed Nazri Abdul Aziz said, “The business events industry is linked to all NKEAs (National Key Economic Areas) in high-growth sectors covering health, finance, investment and education, as well as playing a major role in achieving the 2020 goals of other ministries under the NKEA. Business events is a catalyst for socio-economic growth. The benefits from hosting international meetings, incentives, conventions and exhibitions stretches beyond tourism. The legacy these events leave behind will help power Malaysia’s continued development as a knowledge and creative society.”
“Through Malaysia Business Events Week, MyCEB is putting Malaysia on track with the government’s aspirations under the NKEA to position Malaysia as a preferred business events destination in the region, to complement the target of the Ministry of Tourism and Culture in achieving 36 million tourist arrivals by 2020,” Dato’ Seri Mohamed Nazri added.
Aptly themed “Our Future by Design: Accelerating Transformation”, over 200 prominent and leading business professionals are expected to attend MBEW 2017. The three-day event is expected to speed up the process of transformation and growth of the existing business events industry to help draw even more knowledge and business opportunities Malaysian shores.
Chief Executive Officer of MyCEB, Datuk Zulkefli Hj. Sharif said, “Our main goal is to compete effectively in the international arena and play a paramount role in the country’s economic progress. This is successfully harnessed through events like MBEW where we continuously lead the way in championing Malaysia’s business events sector through our sessions and innovative programme pipeline.”
Datuk Zulkefli reiterates that business events in Malaysia has been a thriving sector by allowing MyCEB and its industry partners, in the past seven years, to have secured 807 international business events comprising of international conferences, corporate meetings, incentive travel and trade exhibition events which adds an estimated RM5.2 billion into Malaysia’s economy.
“Each programme is designed to serve as an opportunity as Malaysia aims at hastening the transformation and growth of the business events industry. MBEW 2017 is thus projected be a game-changer, creating a catalyst for business success in the fast-growing modern digital economy in ASEAN,” added Datuk Zulkefli.
This year would be the event’s third edition after it was first organised back in 2014. The engaging format in the form of seminars, workshops, dialogue sessions, expo, networking and media events maximises all levels and segments of the business events industry. Delegates will hear insights from renowned speakers such as Johan Mahmood Merican of the Economic Planning Unit; Leoni Ashford from Tourism New Zealand, Aloysius Arlando from SingEx Holdings and Noor Ahmad Hamid from International Congress and Convention Association (ICCA), among others, over a three-day period of plenary, breakout sessions and networking events.