The Tourism Authority of Thailand (TAT) is launching its Little Chiang mai guidebook in English, bringing together the city’s independent bookshops, secret restaurants and museums, as well as the province’s stunning bicycle and running routes in a set of five bona fide designer pocketbooks for readers to use or collect.
TAT Governor, Mr. Yuthasak Supasorn said Little Chiang mai’s latest English edition, would be an unique guide for international travellers looking to discover Thailand’s ‘Rose of the North’ from a new perspective.
The book set combines Chiang Mai’s culture, gastronomy and art in a way that brings the city to life in a new light, targeting young active travellers looking to discover its hidden gems along running or cycling routes.
He noted that it is unique both in form and content and consists of five individual sections: ‘Ride’, ‘Run’, ‘Restaurants’, ‘Gallery Museum’ and ‘Bookshops’.
According to the Rabbithood Studio, the Chiang Mai-based studio and design lab commissioned to create the guidebook, the initial brief from TAT was to create a map of Chiang Mai’s bookshops, restaurants and museums that bring together the city’s local establishments with bicycle and running routes in Chiang Mai being added as a bonus.
What differentiates Little Chiang mai from most guidebooks is each section has a character that is relatable to its content, which is divided into five individual pocketbooks distributed within the one package.
In addition to the design, another important element is the way it views reading as an experience. The design team intended for Little Chiang mai to have a bit of everything people cannot get online; each of the five books comes in different sizes and uses different types of paper to the printing and binding techniques. For example, the design of the page layout of the Gallery/Museum pocketbook uses a die-cut technique creating a final presentation that looks similar to how a painting is framed and exhibited in an art gallery.