THAILAND (eTN) – The Thailand Convention and Exhibition Bureau (TCEB) launched its “Mega Events…Sustainable Challenge” campaign to attract more events from the United States through financial grants.
TCEB Meetings Industry Department Acting Director, Vichaya Soonthronsaratoon, said the campaign will support US MICE operators to bring events to Thailand.
TCEB offers up to US$33,000 to US-based organizers who bring an event to Thailand of more than 1,000 delegates. The campaign will run until September 30, 2013. (See terms at close of article.)
The campaign needs to grow business in that market by 5% to be considered a success.
“The US MICE market is high spending, but accounts for just 7% our events business,” she said.
The Mega Events…Sustainable Challenge campaign also encourages Thai MICE operators to ensure they can deliver management methods that support sustainable development at three levels: social, economic, and the environmental.
“There is a high level of interest and commitment to sustainability in the US events market, and our recently-launched ISO 20121 standard on event sustainability management will help local companies to tap this market,” Ms. Vichaya said.
The standard is based on the British BS 8901 specification for a sustainability management system for events, which was first developed in 2007 and was applied for the very first time at the London 2012 Olympics.
On campaign goals, Ms. Vichaya said: “There are two: first to encourage more US companies and organizations to bring events to Thailand, and secondly, to highlight the need for industry-wide action to be responsible global citizens.”
To gain assistance, the US organization must contract with a local Thai event organizer to manage the event. Secondly, the event must either be held at a certified “green venue,” or include a CSR activity in the event program.
Other terms and conditions are:
• offer is subject to prior approval by TCEB;
• minimum of 1,000 overseas delegates per event;
• staying at least three consecutive nights in Thailand;
• only one offer allowed per event owner;
• the offer is subject to limited availability, confirmation will be given on a first-come, first-served basis; and
• financial subsidy to be reimbursed within 60 days after final day of the event in Thailand.
In 2011, there were 49,000 MICE travelers from the Americas including the US, Canada, and Central and South America to Thailand and generated US$101.7 million in revenue.