NEW YORK, NY – Rock in Rio, the legendary music festival, has announced Metallica, Linkin Park, Taylor Swift, No Doubt, John Legend and Deftones as part of the initial lineup for its first stateside edition, Rock in Rio USA, taking place May 8-9 and May 15-16 in Las Vegas. The announcement was unveiled in Times Square, with an exciting surprise performance from past Rock in Rio artists, John Mayer and Sepultura with Les Tambours Du Bronx to celebrate the festival’s 30th anniversary and first U.S. edition in 2015.
Roberta Medina, daughter of Rock in Rio founder Roberto Medina, who serves as the Executive Vice President of Rock in Rio, expanded on Rock in Rio’s tremendous background and highlighted impressive facts about the global festival’s 30-year history at the press conference in Times Square. Ms. Medina also revealed the $25 million mass-media campaign with an action-packed commercial spot featuring Donald Sutherland, to support the pre-sale ticket push.
“From the first Rock in Rio festival in Brazil in 1985 to next year’s 30th anniversary and Las Vegas launch of Rock in Rio USA, it’s been an amazing journey with Rock in Rio fans and the artists that have taken part in the festival,” says Roberta Medina, EVP of Rock in Rio. “We’re thrilled to see the construction of our first U.S. City of Rock and to announce the first artists who will perform in Las Vegas in May 2015.”
O Rock in Rio
Rock in Rio navštívilo více než 7.4 milionu a ve 1,270 vydáních festivalu představilo více než 14 umělců. Díky úsilí Rock in Rio bylo vytvořeno více než 148,000 1 pracovních míst a koncerty po celém světě sledovalo více než 2015 miliarda lidí. V roce 30 oslaví Rock in Rio XNUMX. výročí a debut Rock in Rio USA v Las Vegas.